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Page updated: July 2023
Clinical testing and User perception trials took place in the USA and UK respectively; and was monitored by an independent testing lab. The participants’ ages ranged from 35-52 with varied skin concerns and skin tones as per the Fitzpatrick scale 1-6.
Safety testing was performed in-vitro at a different lab in the USA. This test utilises artificial human tissue (micro-tissue) to determine the skin irritation potential of our products, making us 100% animal cruelty free.
Initial In-vitro testing for skin irritation on new formulations are conducted in the UK through some of our ingredient suppliers in the UK
Super Brightening Serum
CLINICAL TEST TRIAL RESULTS
**USER TRIAL/ CONSUMER PERCEPTION RESULTS
37% reduction in hyperpigmentation after 8 weeks
Clinically proven to improve general skin texture by 42%
Average 27% reduction in pore size on all 12 participants
** 90% agreed complexion looked brighter, fresher and youthful
Superior Barrier Cream
CLINICAL TEST TRIAL RESULTS
**USER TRIAL/ CONSUMER PERCEPTION RESULTS
**83% agree that Superior Cream lessens the appearance of unwanted redness of the skin.
**85% agree that Superior Cream visibly diminishes size and redness of acne blemishes.
**99% agree skin appears healthier.
**55% agree scars look noticeably reduced in just 4 weeks
**85% agree skin discolouration is diminished and skin looks more even.
**65% agree that Superior Cream improves the appearance of damage from sun exposure.
Eye Contour Gel Cream
CLINICAL TEST TRIAL RESULTS
**USER TRIAL/ CONSUMER PERCEPTION RESULTS
**89% agree the overall appearance of the eye area is improved after use.
**66% agree under-eye puffiness is visibly reduced.
**83% agree dark circles and under-eye bags look noticeably reduced.
**89% agree the eye area appears more youthful after use
**95% agree crow’s feet look noticeably reduced.
**74% agree the appearance of fine lines and wrinkles is diminished.